A study published in Frontiers in Public Health [May 2022] examined the relationship between hospital service quality, patient trust, and loyalty. The findings revealed that higher service quality leads to increased patient trust, which in turn enhances patient loyalty. This underscores the importance of service excellence in healthcare settings, as it directly influences patient retention rates.
Jin, K. N., Choi, B., & Kim, H. (2022). Hospital service quality and its impact on trust and loyalty: A structural equation modeling approach. Frontiers in Public Health, 10, Article 917469. https://doi.org/10.3389/fpubh.2022.917469
